Furby has released a Furby-Festo, a list of promises that parents are encouraged to share with their children, and enlisted the support of inspiring celebrities.

Furby has been a unique symbol of self-expression since the 90s and its latest iteration is helping to pave the way for parents to foster environments where children can be their true authentic selves. To support this, Hasbro has revealed new research commissioned by Furby, shedding light on parent attitudes towards the increasing pressures their children face in modern-day society.

Among its findings, the research has revealed that two thirds (65%) of parents believe their children hold back from being their true selves for fear of being judged, with the same number saying children are under more pressure than ever. Furthermore, 8 in 10 parents (87%) believe that their daughters are more impacted by societal pressures.

In response, Furby has teamed up with modern day icons to shine a light on why children should be encouraged to embrace their inner quirks and smash through societal expectations. Gold Medal Paralympian powerhouse Ellie Simmonds, 13-year-old musician Nandi Bushell, disability activist and content creator Lucy Edwards and presenter and body positive activist Grace Victory, have joined forces in a new video serving as an empowering message from a collective of modern-day female icons. In the video, they share personal stories on how they have broken the barrier of social norms, revealing their superpowers that make them truly unique.

Paralympian, Ellie Simmonds, said: “There is a very real need for more empowering and diverse role models, and Furby stands as the true advocate for self-expression. It is a companion that champions individuality, creativity, and the unbounded spirit of childhood.”

Furby has also released a Furby-Festo, a list of promises that parents are encouraged to share with their children to vow to always be their true, authentic selves. Parents can access the Furby-Festo on FurBeYourself.co.uk.

Furby offers a myriad of engaging experiences, allowing children to explore their preferences and individuality like never before. It empowers children to take control of their playtime, putting them in the driver’s seat of their own imaginative journey, whether they feel like unwinding with calming yoga and affirmations or getting their groove on with lively dance moves.

To find out more about Furby, visit www.hasbro.co.uk or call 0208 569 1234.