Retailer, gaming café and events space Geek Retreat has released a new app where loyal customers get a market-leading 20% back on every purchase.

Peter Dobson, CEO of Geek Retreat

Geek Retreat, the geek culture retailer, gaming café, community hub and events venue, has launched a new app to reward its loyal customer base. Customers using the app can earn 20% back, a digital discount voucher, which can be redeemed in store and other high street brands such as Uber and Tesco. This new app has transformed Geek Retreat stores into the best value destination to buy and play popular games such as Pokémon, Lorcana and Dungeons & Dragons.

The app has been developed by Enigmatic Smile, a reward technology provider. It has developed technology which collects digital discount vouchers on transactions and is being used by several major retailers such as Tesco and Amazon. This means that customers with the Geek Retreat app also have the option to redeem their vouchers at a cohort of other retailers.

Geek Retreat has rolled out the app to 27 of its stores and aims to offer the programme across the entire estate by spring. Since its launch a few months ago, over 3000 customers have signed up and made a total of 14,000 transactions.

Peter Dobson, CEO of Geek Retreat, commented: “The app is proving a huge success. Our franchisees love it because it is another investment in our bricks and mortar and is encouraging new collectors and players to come and enjoy their hobbies in-store, generating revenue growth. Our customers love it because they are getting the best price on games and accessories.”

The Geek Retreat franchise, which opened its first store in Glasgow in 2013, now has 31 stores compared to ten at the end of 2019. The retailer offers local communities and individuals a safe and inclusive place to enjoy their hobbies and interests.