Tamara Strange has been appointed as a director of the company, while Greta Bisetto-Donelan has been promoted to the position.
Lisa Morgan, managing director, commented: “Increasing the strength of our leadership is a strategic move to secure the long term success of our business and the customers that we serve. We continue to build scale and expand our areas of expertise, and look forward to benefitting from the wealth of experience both Greta and Tamara bring.”
Greta Bisetto-Donelan joined Generation Media as associate director of Partnerships and Content Distribution in 2019. Greta was intrinsic to the launch of Generation Entertainment, the Generation Media division specialised in content, which is successfully supporting both existing and new customers with their evolving content needs. She said: “Our area of expertise is to identify, produce and bring engaging content to the right audience, wherever they are. We are proud to be working with top cinema exhibitors, broadcasters and content aggregators to roll out a portfolio of stellar content.”
Tamara brings a wealth of experience from her media owner and agency background. She has worked with several clients in the family and entertainment space during her career, including Spin Master and Build A Bear. Tamara added: “I am thrilled to be joining the dynamic and ambitious Generation Media team, and excited about playing a part in the business’ future growth.”
Greta and Tamara will join existing leadership team including Dean Weller, chief executive officer, Lisa Morgan, managing director, Lauren Coombs, director of client services, Jonathan Chambers, director of AV Trading, and Alex Taylor Smith, director of Business Development.