Fibre-in-slime furry compound innovation is the most recent patented tactile sensory toy to join GennComm’s IP portfolio.

GennComm Imagennation, the product development and licensing division of GennComm, has announced that the United States Patent and Trademark Office has issued the company’s latest patent on its novel fibre-in-slime furry compound innovation, which makes slime products furry, hairy, or ultra stretchy.

This is the fifth issued US Patent for tactile and sensory products in GennComm’s IP portfolio, which includes four relating to squishy memory foam used in plush toys.

GennComm’s patented technologies were all invented in-house by Jeremy Brian Medwed, who serves as director of innovation at GennComm’s Imagennation division. GennComm pioneered the squishy memory foam in the plush toy category in 2017, licensing it first to Beverly Hills Teddy Bear Company for the introduction of the Squeezamals plush.

Now, seven years later, GennComm’s newest licensee, Wyncor has incorporated GennComm’s memory foam in plush US patents and know-how into the Miraball line. Miraball licences include popular brands like Miraculous from Zag Entertainment, Paramount’s SpongeBob SquarePants, Paw Patrol and Teenage Mutant Ninja Turtles, Hasbro’s My Little Pony, Peppa Pig, Transformers and Monopoly and Emojis.

GennComm first licensed its now-patented fibre-in-slime furry compound technology to global giant Zuru Toys, which sold licensed products during the pandemic as “Hairy Slime.” GennComm has reacquired the rights from Zuru and is seeking a new licensee to bring its now-patented formulations and unique know-how to market.

“It’s a promising time for our Imagennation team. We have interest and momentum for multiple product segments within our patented tactile and sensory consumer products portfolio, which includes GennComm’s four issued US patents and know-how for memory foam in collectible plush toys, this fun and unique furry slime patent; and several pending provisional and full patent applications in the works for toys, apparel and more”, said GennComm CEO, Genna Rosenberg. “We’re honoured to be playing with major new partners like Wyncor and others who value our vision and IP.”

Inventor Jeremy Medwed, said: “Tactile toys feel amazing to hold, and squishing them can be calming and satisfying. With fibre-in-slime, there are so many options to innovate with different formulations. Variations change the consistency, making it extra stretchy, giving it more texture, making it furry, fuzzy, webby, colourful, relaxing to squish and even gross, capitalising on myriad toy trends. Our proprietary formulations allow for a whole new segment for this category.”