Gibsons Games has teamed up with fellow British family business Le Toy Van, working with its sales team to support the growth of the Gibsons brand in the USA.

Recently incorporated in the States, Gibsons will be targeting speciality and mid-market with its Gibsons core range and the mass market with its sub brand, World of Puzzles.

Kate Gibson commented: “As a recently certified B Corp, we share many of the same values with Le Toy Van and strongly identify with its exceptional quality and use of ethically sourced materials. I’m hugely excited to begin this new chapter, working alongside Steve Le Van and his team as we grow Gibsons in the USA.”

Le Toy Van also featured on the Gibsons London Toy Fair stand this week as the companies built on their partnership, supporting one another’s growth ambitions in both markets.

Steve Le Van added: “We are thrilled to partner up with our good friends at Gibsons. This collaboration allows us to combine our expertise, resources and creativity to reach a wider audience. This partnership opens up a world of possibilities for both brands, allowing us both to thrive and grow together in the competitive market of children’s toys and gifts.”