Gibsons #PuzzleItForward campaign to offer free puzzles

Published on: 26th May 2022

For the month of June, the #PuzzleItForward campaign will encourage acts of kindness through passing on free puzzles.

Times are undoubtedly tough for many right now. So, to spread some joy, Gibsons  has coined June as ‘Kindness Month’ and launched a #PuzzleItForward campaign. Running from the 1st-30th June, the campaign challenges Gibsons’ trade customers to gift a completely free puzzle to their shoppers and brighten their day. The company is offering one free carton of puzzles to its trade accounts, subject to T&Cs, so that they can take part in the challenge.

Alternatively, puzzlers who make a purchase directly from the Gibsons website between 1st-30th June will receive one free puzzle with their order. Minimum order spend is £10 and the free puzzle will be automatically added to their delivery.

Jigsaw puzzles have been scientifically proven to boost mental health through meditative benefits and separation from digital devices. Piecing together a jigsaw is a great way to combat stress, and is also beneficial for physical health too. Refocusing the mind away from negative and stressful thoughts decreases cortisol and blood pressure levels, making both body and mind more healthy.

Charlotte’s personal story of how puzzling helped improve her mental health can be viewed here.

There are 10 titles for trade accounts to choose from, which can be ordered via the usual agents or the online portal using a special free order code, which is only valid on orders delivered in June. Minimum order value applies, and there’s is a limit of one carton of 12 puzzles per customer. A single carton can also be delivered for a one-off admin fee of £12.95.

Deliveries will include Kindness Month leaflets for retailers to hand out to customers, and everyone is encouraged to support the initiative on social media using the hashtags #GibsonsKindnessMonth, #PuzzleItForward and @gibsons_puzzles.

Gibsons commercial director, Amanda Chaplin, commented: “We’re really excited to launch our #PuzzleItForward campaign. At its core, it encourages acts of kindness: whether that’s a shop owner gifting a free puzzle to a loyal customer, or an avid puzzler passing their free puzzle on to a friend or acquaintance who has never tried puzzling before. Puzzles bring people together when times are tough so we really hope the campaign will spread some much-needed joy.”

For more information please contact local agents or Gibsons in-house sales team on


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