The new partnership will see a series of plush characters debut in 2024 alongside the theatrical release of the new Garfield movie, starring Chris Pratt as the eponymous cat.
Goliath, a family-owned toy and game company, has announced an extension of its global partnership with Paramount Consumer Products. Under the terms of the new deal, Goliath will design, develop and manufacture cuddle-worthy plush toys for the new theatrical film The Garfield Movie, starring Chris Pratt as the voice of Garfield. Produced by Alcon Entertainment and distributed by Sony Pictures Entertainment, the highly anticipated new film arrives in cinemas from May 2024.
The collection will debut in parallel with the The Garfield Movie release and will include Garfield and Odie 8” soft and huggable plush toys with starting RRPs of £9.99. The two characters are the first of a full character line-up that will reach the masses in autumn 2024.
“Goliath has mastered the agility to respond to the on-demand wants and needs of our audience to deliver innovative product-lines to market,” says Brian Weiss, president of North America at Goliath. “Garfield has touched the hearts and homes of many for decades, and it’s an honour for Goliath to be able to give fans the opportunity to hug him in real life.”
Dion Vlachos, executive vice president, Licensing and Retail, Consumer Products & Experiences, Paramount, added: “Goliath has been a trusted partner in bringing our properties to life, and we’re excited to see this relationship continue to flourish with The Garfield Movie.”
