At over 40 years old, Goliath is venturing into seven new toy categories via strategic retail alliances, with the lines to be showcased this week at Toy Fair.
Brian Weiss with Jelly Blox
Goliath, the international, family-owned game company recognised for popular games such as Rummikub, Sequence, and Pop! the Pig, has announced the introduction of an all-new and expansive category launch into toys. Following the recent announcement of its new worldwide licence and distribution agreement with Funko Games, the company says the move marks another pivotal moment as Goliath evolves from a leader in tabletop games to a ‘toy industry powerhouse’.
Goliath’s new toy and entertainment products will roll out throughout 2024 across major categories including action figure role-play, construction, miniatures, impulse, interactive pets, small doll, licensed plush and more. The toys will jump-start the company’s multi-year global strategy to bring quality, differentiated offerings to retail shelves and kids. The products will be showcased at the upcoming Toy Fairs in London and Nuremberg.
“Since joining Goliath in 2022 we have been working on this transformation, and it’s finally ready to be unleashed,” said Brian ‘B-Weezy’ Weiss, global head of Toys. “We have built an incredibly talented and diverse team of leaders with years of experience navigating some of the biggest organizations within toys. We have talent from Hasbro, Mattel, Jakks, Moose, Spin Master and MGAE. This has given us a unique and advantageous view on how to create and bring great toys to market.”
Goliath says its entry into toys, following four decades as a leading game company, has been made possible by a strategic vision geared towards continual growth and meeting evolving consumer demands. The appointment of Brian in October 2022, with his extensive experience within the toy industry, served as a catalyst for this transformative move. His expertise and leadership skills aligned seamlessly with the mission of Goliath’s powerhouse team, who recently opened an office and showroom in El Segundo, California.
“The beauty of the toy industry is that it doesn’t matter how big or small a company you are: if you come out with great products, and retailers who are craving innovation and newness agree, you can grow- and grow rapidly,” said Brian. “The initial reaction from retailers globally has been beyond positive, reinforcing our belief in our expansion strategy. We’re about to explode in the toy aisle, causing a seismic impact.”
The first products to market will be publicly revealed at the London Toy Fair and include the following, with additional lines to come throughout 2024:
● Jelly Blox: Jelly Blox is a patent-pending building system for toddlers and pre-schoolers that supports key developmental milestones through the fun of tactile, squishy, sensory play. It’s also totally ouch-free – no need to worry about accidentally stepping on them.
- Availability: autumn 2024
- RRP: £14.99 – £29.99
- Age recommendation: 2+
● Secret Findees: Hidden in unexpected places right under kids’ noses are the Secret Findees. Children can discover who they are and where they live by mailing a letter in the magic mailbox. With each letter sent, a delivery package appears in the mailbox out of thin air. Could there be a Secret Findee living inside?
- Availability: autumn 2024
- RRP £19.99
- Age recommendation: 6+
● Tasty Tinies Bake Shop: Tasty Tinies Bake Shop is the only miniature toy line that is also delicious. Each pack includes everything kids need to mix, bake and decorate two mini cakes they can really eat. Choose from chocolate, strawberry, and vanilla cake flavours with even more variety across sprinkles, frosting, and cake shapes. Requiring only 25 seconds in the microwave, kids can have their cake and eat it too.
- Availability: autumn 2024
- RRP £9.99 – £29.99
- Age recommendation: 6+
To learn more about the newest product offerings, including product details and photos, entertainment, and the latest news from Goliath, click here.
Goliath can be found at stand B70.
