Olympic gold medallist Greg Rutherford takes on a new kind of jumping challenge with the Stay Active Jump-It Wipeout family game from Character Options.

Character Options’ campaign to Stay Active this year has seen the Olympic champion long jumper Greg Rutherford lead the way in promoting the company’s play category, which features family-friendly activity toys and games suitable for playing both inside and out.

Over the past six months, Greg and his family have been showcasing Stay Active escapades including Moon Shoes bounce racing and lap counting challenges with Jump-It Lap Counter. Most recently, Greg and his partner Susie took to Instagram to take on the Jump-It Wipeout Challenge.

Jump-it Wipeout is a game that brings a fast, fun jump challenge to consumer homes. With five different musical tracks to jump to, three play modes and multiple difficulty levels, no two games are the same. Players from the age of five can try their luck against the rotating soft foam jump bar as they try to avoid being wiped out.

Speaking on Instagram, Greg said: “Out of all the things we’ve done recently to keep fit as a family, this is by far the most fun.” Greg’s followers agreed that Jump-it Wipeout looked like a must have family game, with over 1,300 people swiping up on Greg’s stories to find out more.

Mark Hunt, Character Options’ marketing director, commented: “Greg Rutherford is the perfect person to lead our core messaging for the Stay Active collection. He is known for both his triumphs in athletics and his family values and went over and above with his Jump-it Wipeout activity. We are delighted to have him at the centre of our campaign showcasing these products.”

Mark added: “Alongside the activity with Greg, the Stay Active Campaign has featured an always-on active mums campaign. Each month, Instagram influencers share their family activities with that month’s focus product from the range. Added to this, above the line activity across pre-roll has ensured eyeballs on the brand continuously.”

For more information about Stay Active from Character Options, call 0161 633 9800 or email sales@charactergroup.plc.uk