Customers are invited to rediscover Hamleys this February Half Term with a variety of themed experiences promising fun, magic and theatre.

This Half Term, Hamleys Regent Street is welcoming children to become part of the Hamleys team with immersive character experiences, joining the famous Hamleys figurehead characters and learning to be just like them.

Kids can ring the famous store-opening bell with Ringmaster, stand to attention with Toy Soldier and practise teddy bear hugs with Rag Doll to collect their training badges and become honorary Hamleys characters.

They can also challenge Racer on the Hamleys Grand Prix track and claim their very own Official Hamleys Driving Licence.

Once they’ve been initiated into the Hamleys gang, there’s plenty more fun and magic to be had:

• Young visitors can head to the Hamlet of Hamleys for Reindeer Training and learn to walk, talk and pose like a reindeer to become the newest Hamleys Townsfolk recruit.
• They can join Sherlock and Toy Soldier as they search for Hamleys Most Wanted and track down a mischievous bear on the loose, following the clues to solve the mystery of the disappearing gold coins…
• Budding wizards and witches should note the 10th February for a full day of magical celebrations to mark the launch of Hogwarts Legacy, and ultimate Broomstick training will take place with the Hamleys Wizards all week.
• A Pirate Parade will have little ones scrubbing the decks, heave ho-ing and dancing through the flagship store’s seven floors of toys.

Hamleys is promising “non-stop February fun.” Kids can win prizes, grab a spot on the winner’s podium and enjoy a variety of themed experiences.

On February 10th, the Wizards of Hamleys will open the store in the most magical of ways, whilst announcing the release of Hogwarts Legacy, Hamley Bear will be there in his Wizard robes to choose a guest to ring the Magical bell and open the store. A Wizard will be training guests to become the next Quidditch Champion, and a Sorting Ceremony and Potions Class will take place.

“Most importantly, come on in and make memories this Half Term, discovering who you can become at Hamleys,” stated the team.

For more information, visit www.hamleys.com.