Hasbro’s eOne secures UK broadcast deal for Transformers: EarthSpark

Published on: 21st July 2023

Hasbro’s global entertainment studio, Entertainment One (eOne), has signed a new deal with BBC to broadcast season one of the Transformers: EarthSpark series in the UK.

Hasbro Transformers: EarthSpark

The first ten episodes will launch on 24th July on CBBC, from Monday to Thursday, and will also be available to stream on BBC iPlayer. Following the release of the first batch of episodes, additional new Transformers: EarthSpark content will continue to roll out on the BBC platforms.

Designed for kids and families, Transformers: EarthSpark, co-produced by Paramount, introduces a new generation of Transformers robots – the first to be born on Earth. Set on present-day Earth, Transformers: EarthSpark centres on two human kids as they forge a connection with Transformers bots like never before and work alongside fan favourites like Optimus Prime and Bumblebee.

“We’re delighted to work with our friends at BBC to have kids and families enjoy the captivating Transformers: EarthSpark series,” said Monica Candiani, EVP Content Sales at eOne. “More and more, we’re seeing the heartfelt excitement kids get when they see characters and storylines onscreen that reflect their own lives and experiences. This is the kind of joy we’ve been seeing with Transformers: EarthSpark, and we hope to bring these important feelings of inclusivity to families in the UK, while of course delivering on the action and fun that Transformers has brought to multi-generational audiences for nearly 40 years.”

Transformers: EarthSpark has been greenlit for a second season. The series’ BBC debut arrives on the heels of the feature film from Paramount, Transformers: Rise of the Beasts, which has amassed more than $407.7m at the global box office (as of 10th July 2023). Fans and families can expect even more content with the brand’s first-ever CG animated movie and origin story, Transformers One, which debuts in cinemas in September 2024 — the same month that marks the brand’s 40th anniversary next year.

Earlier this year, eOne announced broadcast deals with global broadcast partners to air Transformers: EarthSpark, including Gulli in France, Clan in Spain, Super! In Italy, NRK in Norway, DR in Denmark, TV3 and TV8 in the Baltics, TV Azteca in Mexico, TV Cultura in Brazil, Viu TV in Hong Kong, Channel 5 in Singapore, RTV in Indonesia and TV9 in Malaysia. Episodes will launch throughout 2023 in all of these markets.


Wow! Stuff welcomes new hires as distribution expands

Wilton Bradley unveils 10th anniversary range for Xootz

Heathside’s Khadou brand signs licensing deal for Godzilla

Exclusive: Precise TV on in-app gaming advertising

Trends UK to distribute Original Stomp Rocket

Exclusive: Circana’s December insights

Gibsons Games achieves B Corp certification

Friday Blog

Money’s too tight to mention … it’s the Friday Blog!

TV coverage continues to showcase toys in run-up to Christmas

Panini Premier League Official Sticker Collection 2024 hits retail