Heathside Trading will distribute the Rainbow Brite range, including dolls, from The Loyal Subjects in the UK and Holland.
First introduced in the 80s by Hallmark, Rainbow Brite is a character franchise that has brought colour and imagination to children for generations. Remembered by many as one of pop culture’s most successful, uplifting and inspiring brands, Rainbow Brite’s cute and colourful classic stylings and characteristics have propelled this brand into the pantheon of some of the greatest pop culture characters, stories and inventions. Armed with a magical colour belt and a host of delightful friends, Rainbow Brite introduced generations of children to colourful and imaginative adventures in Rainbow Land.
The Loyal Subjects has developed a new classic Rainbow Brite product line that will be enjoyed by fans of all ages – including today’s kids. The new products will showcase the brand’s uplifting and inspiring ethos and the endearing nature of the characters and their fashions with a new generation of children and fashion doll collectors.
The new Rainbow Brite collection will feature various products such as the 5.5” Rainbow Brite Articulated Fashion Dolls and the12″ Rainbow Brite Plush Doll – a callback to the classic doll that parents cherished and children adored. Also included are mini figures and other assorted collectible play patterns.
Max Nelson from Heathside commented: ”This classic brand is on point in the current Pop Culture classic brands ripe for revival. Both original and new generation fans will love the line that The Loyal Subjects has developed, and we are so happy to be offering these products for 2024”
Dave Hughes, SVP of Global Sales at The Loyal Subjects, added: ”We were looking for a partner who knows Pop Culture in Europe and we couldn’t me more thrilled to be partnering up with Heathside through its Khadou distribution arm. Fans will love the line, and the buyers’ reactions at New York Toy Fair mean we know if will be popular all over the world.”