Heathside Trading has signed an agreement with Millimages to distribute a new line of Molang gifts and collectibles, set to launch in Q3.

Heathside has established an agreement with Millimages to become a licensee for Molang in the UK, Europe and the USA. The agreement was brokered by Kirsty Guthrie for Brand-Ward Service. The Molang licensed line, which will launch in the third quarter of 2024 through selected retail partners, will include a variety of toys, collectibles and gifts.

With over 7m followers across social media, Molang is an international TV, social media, licensing and merchandising phenomenon. It has had huge exposure and engagement worldwide, with 712m views on YouTube Kids and 18m on the adult YouTube channel. In 2023 alone, Molang gained 821k TikTok subscribers and 335k followers on Instagram.

Darren Epstein from Heathside commented: ’We are so thrilled to be working with Millimages and Brand-Ward on this series of Molang pop culture and gifting products. As big fans of the brand, we are excited to offer new product ranges under our Khadou brand.”

Alexandra Algard-Mikanowski, Licensing and Merchandising director at Millimages, said: “We are thrilled to announce our partnership with Heathside and develop a huge range of Molang’s products across the UK, Europe and the USA. Together, our shared goal is to develop cute products and expand the Kidult toys, collectibles and gifting areas for Molang.”