Hexbug brings BattleBots toys to UK fans

Published on: 31st March 2022

The partnership between Hexbug and BattleBots sees the TV series brought to life for UK audiences.

UK fans of the largest professional robot fighting TV series, BattleBots, are now able to get their hands on a new line of micro fighting machines from Hexbug.

Suitable for children aged eight years and over, the miniature Hexbug BattleBots robots come with interchangeable accessories. The new range includes:Hexbug BattleBots Rivals 2.0: Beta/Minotaur, Hexbug BattleBots Rivals 3.0: Witch Doctor/Bronco, Hexbug BattleBots Rivals 4.0: Bite Force/Blacksmith, Hexbug BattleBots SumoBash, Hexbug BattleBots Arena 3, Hexbug BattleBots Arena Pro and Hexbug BattleBots Arena Max.

The launch will be supported by a range of PR, social mediaand influencer relations.

Alison Ferguson, marketing manager at Hexbug, said: “We are so excited that our partnership with BattleBots has extended to the UK. The BattleBots are designed to replicate the functions of the real-size machines, as seen on TV. The range has remained one of our most popular and highly anticipated products over in the US, and we’ve had lots of enquiries about launch dates for the UK. The wait is finally over and we can’t wait to see our UK audience take the adrenaline pumping action home for the full experience.”

The BattleBots TV series will return to ITV4 on Monday (4th April).

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