The news comes as new seasons for Mattel’s beloved kids’ shows Fireman Sam and Polly Pocket have also been announced.
Mattel has announced that its all-new animated children’s series, Hot Wheels Let’s Race, will debut on Netflix in Spring 2024. Mixing out-of-this-world vehicles, adventurous characters, high-octane races and more, the new Netflix series based on Mattel’s iconic Hot Wheels property promises to be a high-speed comedy thrill ride for the whole family.
Inspired by Hot Wheels, Hot Wheels Let’s Race is an action-packed comedy series for kids and follows the newest generation of racers: Coop, Spark, Mac, Brights, Axle and Sidecar as they attend a racing camp. Through mind-blowing races, extreme stunt contests and thrill-seeking challenges, Hot Wheels Let’s Race is a show that kids and the whole family can enjoy.
“Hot Wheels is a globally celebrated brand that ignites and nurtures the challenger spirit that lives within every kid in order to help them reach their true potential,” said Rob David, vice president, Content Creative at Mattel Television. “As Hot Wheels continues to grow and appeal to kids and families worldwide, Let’s Race will bring even more fun to fans of all ages with creative stories, engaging characters and of course, fast vehicles.”
Season 1 of Hot Wheels Let’s Race will be available on Netflix in Spring 2024. For fans looking to bring the Let’s Race action home, Mattel will soon reveal a lineup of Hot Wheels toys and consumer products featuring the show’s vehicles, settings and storylines. The Hot Wheels Ultimate T-Rex Transporter and the Hot Wheels Ultimate Garage, both featured in Hot Wheels Let’s Race, are available for purchase now.
Per Circana, Hot Wheels is the top-selling toy in the world. The legacy brand is as relevant as ever with thriving toy, content, digital gaming, live events and consumer products programmes. In 2022, Hot Wheels recorded its highest grossing year to date.
Hot Wheels Let’s Race was developed for television by Rob David, vice president, Content Creative at Mattel Television (He-Man and the Masters of the Universe, Teenage Mutant Ninja Turtles), Melanie Shannon, senior manager, Creative Content at Mattel Television (Masters of the Universe: Revelation), and Jordan Gershowitz (Sharkdog). Rob David, Christopher Keenan (Thomas & Friends: All Engines Go) and Fred Soulie (Hot Wheels: Ultimate Challenge) serve as executive producers, with Mike Roberts (Final Space) and Diane A Crea (Barbie: Epic Road Trip) as producers. Animated services for Hot Wheels Let’s Race are provided by Sprite Animation Studios.
Mattel is also pleased to announce that new seasons have been greenlit for Fireman Sam and Polly Pocket, alongside new international distribution deals for previous seasons of both shows. In addition, deals for beloved Mattel titles Bob the Builder and Little People have been secured.
Fireman Sam and the Pontypandy Rescue Team will return in all-new CG-animated episodes in Season 16 (26 x 10’), which is scheduled to begin delivery in spring 2024. In the new season, the titular hero and the Pontypandy Rescue Team now have an upgraded Fire Station and a state-of-the-art Mobile Command Unit to help them. The excitement culminates in a thrilling six-episode finale featuring the music, food, parades and magic of the Pontypandy Festival, all topped off by a special surprise guest star.
Polly Pocket and her friends, based on Mattel’s original micro-scale doll brand, will return in Season 6 (38 x 11’), slated for delivery in summer 2024. In the new season, Polly and friends are travelling our world and dimensions beyond—from Brazil to Unicorn World to Skatesville.
The new seasons of Fireman Sam and Polly Pocket are currently in production.
Alex Godfrey, vice president of Content Distribution at Mattel Television, said: “Fireman Sam and Polly Pocket have resonated with fans globally for years, it’s fantastic to see the continued support and love for the brands. The stories of these brands will be told for generations to come, and there are so many more adventures happening in Pontypandy and Littleton—we’re excited to bring them to new and existing audiences with our broadcast partners.”