Imagination Games hires Will Stewart as UK managing director

Published on: 30th June 2023

Imagination Games, a leading global provider of immersive entertainment experiences, is delighted to announce the appointment of Will Stewart as the new UK managing director.

Will Stewart (middle) at London Toy Fair

This strategic move comes as Imagination Games expands its operations in the UK, following a highly successful relaunch in the US three years ago.

Imagination Games has long been recognised as a trailblazer in the realm of imaginative and interactive entertainment. Through its diverse range of products and experiences, the company has captivated audiences worldwide, inspiring creativity, laughter and memorable moments for all ages.

With a rich history of delivering exceptional entertainment, Imagination Games has demonstrated its ability to adapt and evolve in an ever-changing industry. Established in 1996, the company has continuously pushed boundaries, igniting the spark of imagination in millions of individuals. From board games to party games, puzzles to trivia challenges, Imagination Games has consistently harnessed the power of play to foster social interaction and intellectual stimulation.

The company says its decision to appoint Will Stewart is a testament to his ‘remarkable leadership, business acumen and passion for enhancing the entertainment and gaming landscape’. With an impressive track record of driving growth and fostering innovation in the industry, Will is poised to steer Imagination Games towards new heights in the UK market.

Imagination Games’ successful relaunch in the US three years ago served as a catalyst for its global expansion plans. By combining cutting-edge technology with imaginative game play, the company reinvigorated the traditional gaming landscape, captivating audiences with fresh and immersive experiences. This remarkable success has paved the way for its entry back into the UK market.

Will will play a pivotal role in overseeing Imagination Games’ operations, driving growth and building strategic partnerships. With its strong vision and unwavering commitment to excellence, Will is poised to spearhead the establishment of Imagination Games as a formidable force within the UK’s entertainment industry.


The Sidemen co-create new card game Hit Send

The Late Late Toy Show showcases this year’s top toys

Did Black Friday boost retail footfall?

It’s the back of the net for Golden Bear’s Soccer Bot

Spin Master’s Unicorn Academy secures top spot on Netflix

Spring Fair announces major upgrade to show experiences

International pavilions well supported at Spielwarenmesse

Profits rise at Smyths Toys in Ireland

Canada’s Mastermind Toys under creditor protection

Master Replicas brings back Doctor Who statue line