This month sees the launch of two new products: Quick Pops, a fast and furious fidget popper multi game, and Baby Spinners, designed for kids from six months old.
Toy Mania Quick Pops
Hunter Price International’s pocket money, fidget and sensory toys brand, Toy Mania, is expanding its worldwide presence following its success in Australia and New Zealand. Following an initial trial in 2022, Toy Mania’s ever evolving range is now sold in over 500 KMart stores across Australia & New Zealand, with dedicated space in store aisles and FSDUs.
In the UK, the brand is continuing to grow its market share YOY following significant investment in resource and focus across the business, from buying and design to marketing and logistics.
Richard Belford, Toys & Activity sales director at Hunter Price, explained: “The fast-paced pocket money space has always been hugely competitive, and that’s where we thrive. The products we’re creating have real personality, from the physical products themselves through to the way we package and present the product at retail. It’s crucial to have that strong brand identity to help build the brand’s value for the long-term.”
The company says sell through across the entire range has been ‘phenomenal’ this year, and that this month it will be launching two new products: Quick Pops, a fast and furious fidget popper multi game, and Baby Spinners, designed for young children from just six months old.
“The market response has been amazing, particularly as we’re also investing more than ever in our marketing offer to help drive awareness, engagement and ultimately sales, for our collections and customers,” explains Richard. “As well as expanding our market share globally, we’re fully committed to the UK and to supporting our fantastic customer base with bespoke and tailored solutions, which cater for different consumer groups and demographics.”
Richard added: “We want to provide our retail partners with next level support and offer the full package for those that choose to invest in a brand like Toy Mania. Next month we’ll be kicking off our first ever influencer campaign for Quick Pops, as well as working with innovative content creators across social media, particularly TikTok, to bring to life our brand story and create talking points. Our capsule Christmas collection will also hit the market very soon. This includes a sensory advent calendar, a festive surprise ball and Santa and reindeer squishies, perfect for stocking fillers.”
Readers can follow the company’s new Instagram and TikTok accounts at @officialtoymania.
