Squishmallows will be available in McDonald’s Happy Meals in over 70 countries, with exclusive personality-themed playlists powered by Universal Music.
Jazwares has announced a new collaboration with McDonald’s to bring its popular Squishmallows plush figures to Happy Meals around the world. Currently the No.1 plush property in the US and second best-selling toy brand overall, the McDonald’s offer will feature a total of 24 iconic Squishmallows plush toys, with each participating market running 10-12 designs, including exclusive and seasonally themed characters. The promotion kicks off in various markets this spring.
“In partnering with McDonald’s we are able to bring fans a 360-degree Squishmallows experience that includes exclusive digital playlists, and special edition Squishmallows that will create one of the most elevated Happy Meal programmes to date,” said Gerhard Runken, senior vice president of Brand & Marketing at Jazwares. “Happy Meals have featured so many iconic brands throughout the years, and this is a tremendous milestone for Squishmallows as we join forces with McDonald’s, one of the world’s most trusted and recognized brands.”
The McDonald’s Happy Meal Squishmallows offer will include exclusive music playlists, powered by Universal Music Group, based on each plush character’s personality; customers can access by scanning a QR code on toy packaging or the Happy Meal box. Themed playlists will capture the excitement and energy of each Squishmallows personality for an immersive musical experience featuring some of the world’s most renowned recording artists. The music playlists will support 14 of the 24 Squishmallows created for the programme.
“Bringing this partnership to life with an iconic brand like McDonalds and Jazwares, a standout in the toy industry, is truly filling our ambition to create a platform of music discovery for kids globally,” said Naomi McMahon, executive vice president, Strategic Marketing and Global Partnerships, at Universal Music for Brands.
“This Happy Meal campaign brings the worlds of McDonald’s, Squishmallows and music together to elevate the fan experience and evolve our iconic Happy Meal brand in culture. Adding exclusive music playlists to our toys is a first for Happy Meal, and we are extremely proud to collaborate with Jazwares’ Squishmallows and Universal Music Group on this initiative,” added Jennifer DelVecchio, senior director, Global Campaigns and Alliances, at McDonald’s.
