Digital National Account Executive

The Company

Basic Fun! is a leading developer, manufacturer and marketer of some of the world’s best known and loved toys including top 5 pillars Tonka, Care Bears, Lite Brite, K’nex and Cutetitos. Our products are sold by leading retailers and distributors throughout the UK, US and over 60 countries around the world. Basic Fun! has an omni-channel go-to-market strategy with a strong presence on-line, in store and in family entertainment venues. Our iconic brands and broad product portfolio span generations and help create unforgettable memories.

The Role

The ideal candidate will instantly become an integral part of the UK Toy Team, helping to deliver and exceed the company’s goals and ambitions. As a small team, collaboration is key so, while reporting into the General Sales Manager, this candidate will be ensuring they’re working closely with all stakeholders across the Sales, Marketing and Operation teams to help develop the Amazon and Dot Com business. You’ll be joining at a pivotal time as we expand our already strong Amazon business across the EU, so you will be able to really make a difference. Key attributes for the role include excellent administration, analytical, planning and forecasting skills, someone who enjoys being at the very heart of the business, can communicate cross functionally and has an ability to look beyond short-term business challenges.

Roles & Responsibilities

  • To provide comprehensive account administrative and analytical support specifically for the Amazon account but also to the wider sales team for designated accounts in line with business needs. Specific Amazon support includes:
  • Input of new catalogue listings & all aspects of product maintenance
  • Sourcing and input of digital copy and assets for Product Detail Pages, A+ Pages, Advertising and Brand Store Pages and maintenance of asset folders
  • Proactive management of catalogue to avoid lost buy boxes and improve searchability
  • Maintaining good availability, relevancy and ranking by working cross functionally
  • Working with external agency to manage advertising and optimization of all ASINs
  • Analysis and execution of promotional plans in line with brand strategies
  • Analysis and preparation of weekly and ad hoc reports
  • Ad hoc tasks that will arise as we expand into Europe.
  • To develop and maintain relationships with key external customers and all relevant internal stakeholders across Sales, Marketing & Operations Departments in the UK and US business
  • Working with the Sales and Marketing Teams to support the implementation of promotions and brand strategies with Amazon and Dot Com customers, including analysis and preparation of weekly and ad hoc reports.
  • To be the driving force behind the standardization of the UK digital content. Ensuring all Dot Com customers utilize the best optimized copy, keywords and images – taking best practice from Amazon.
  • To complete regular store checks and audits on pricing and promotional activity
  • To input weekly EPOS consumption reporting and analysis, in line with current business processes
  • To work towards own account responsibility for designated dot com accounts, supported by the General Sales Manager


  • A love of toys and having fun
  • Strong passion for and knowledge of digital media
  • A strong communicator with good interpersonal & presentation skills
  • Organisational ninja with the ability to handle many projects/deadlines concurrently.
  • Numerate and analytical
  • Ability to partner and excel in a collaborative environment.
  • Software proficient with Microsoft Office, Excel, Power Point and ability to pick up new software easily
  • A strong desire to learn and receive feedback and showcase a great attitude in a fast-paced environment
  • A proactive self-starter (as home-based role)
  • 2+ years of related experience ideal

Core Values

  • We love delivering Wow
  • Act with integrity and do the right thing
  • Inspire passion for creativity and innovation
  • Be disciplined to create lasting impact
  • Play, have fun and laugh together
  • Embrace humility
  • Pursue growth and learning
  • Hustle and act with a sense of urgency
  • Commit to excellence
  • Gratitude keeps us grounded

How to apply

Please send your application/CV to