NEWS

Joking Hazard ramps up PR and marketing efforts

Published on: 25th May 2023

Party game publisher Joking Hazard has signed Gift PR for its UK & US PR needs, while parent company Cyanide & Happiness has announced an official collaboration with the Educated Barfly.

Joking Hazard, the games division of the multimedia powerhouse Cyanide & Happiness, has officially signed with Gift PR for its UK and US PR needs.

As part of the partnership, Gift PR will work closely with Joking Hazard’s marketing team to develop and implement targeted PR campaigns focused on spreading the news of the company’s successful games. The campaigns will be aimed at increasing brand awareness, improving customer engagement and driving sales in both the UK and US.

Cyanide & Happiness is an internationally recognised brand known for its webcomics, animated show, YouTube videos and popular ‘not-for-kids’ party games, all of which are fuelled by a dedicated and long-standing fanbase. Boasting 12m Facebook followers, 3.75b+ views on YouTube, over a million daily visitors to its website and 1.9m Instagram followers, the company’s social reach speaks for itself.

Gift PR was originally conceived as a souvenir PR campaign for the Royal Wedding of Prince William and Kate back in 2011. The Gift PR concept has gone on to execute numerous PR campaigns themed around gifting, including Christmas Gifts, Valentine’s Day, summer holidays and many more, resulting in continuous coverage in coveted gift guides for national press, TV and other mainstream media. The re-branded company offers services including public relations, social media, event management, digital marketing, creative services, copywriting and marketing consultancy.

Joking Hazard recently successfully crowdfunded and released its newest game, Master Dater, now available for purchase on its website (Explosm.net), Amazon US and and Amazon UK.

Cyanide & Happiness, meanwhile, has announced an official collaboration with the Educated Barfly that will see the crafting of its very own branded signature cocktail.

The Educated Barfly website and YouTube channel features articles, recipes and step-by-step informative videos of Classic, Modern Classic and Craft cocktails from some of the industry’s top bartenders. With hundreds of recipes shared and over 47m views on its YouTube channel, the Educated Barfly has established itself as the premiere educator on at-home fine cocktails and spirits, and one that consumers find helpful and approachable.

The upcoming crossover will see both groups reaching each other’s vast and active communities, and brings the well-loved unique “not-for-kids” attitude of Cyanide & Happiness to the Educated Barfly’s world of high-class cocktails.

RECENT ARTICLES

Mattel partners with Rollic to launch new Barbie mobile game

Thomas & Friends: All Engines Go returns for Season 27

Spot optioned for TV by Guru Studio

Moonbug Channel to launch on Allente

Disguise announces extension of rights for Halo franchise

Preshow Noël Toys & Games creates Fan Zone

The Entertainer begins roll-out to Tesco stores

Navigating the complexities of logistics in the toy industry

New Dora CG-animated series set to launch internationally

Details of latest Magic: The Gathering releases revealed at MagicCon Chicago