KAP Toys’ new website has gone live with new features to provide a professional showcase for the work the company does for all its partners across distribution, licensing and product development.

The new design also provides the functionality for retailers to register with KAP Toys and place orders directly through the website.

KAP Toys’ award-winning results with distribution partner, YuMe Toys, across licences Harry Potter, Stranger Things, and Among Us are all showcased. The website now shows existing and potential partners what the company can do for them. Site visitors can meet the KAP Toys team and read about the background of the company, as well as clicking through to its social media pages.

Claire Beard, brand manager for KAP Toys, said: “The website is the start of integrated marketing at KAP Toys. Nat has always been brilliant at shouting about the great work we do through LinkedIn and toy trade press. We will now elevate this through all available channels to reach new customers and partners. The website has links to the impactful work we have already created with influencers and social media. There will be regular updates on what we’re up to and new opportunities for everyone.“

Nat Southworth, managing director, added: “Our 6th year of KAP Toys starts with a new website and a team dedicated to accelerating on all fronts. I’m very proud of what we’ve done so far. Claire’s done a great job on this and we move forward from here with a great digital foundation.”