Magicbox UK has launched a new nationwide competition to celebrate its new KookyLoos Mermaids Dolls at Sea Life.
The competition runs in partnership with Sea Life Manchester, offering two fans of the brand a chance to win a full set of the mermaid dolls along with a chance to meet the mermaids at the After Hours With the Mermaids experience at Sea Life.
The campaign kicked off this week with the official announcement being spread across social media via professional content creation with actress and TV personality, Helen Flanagan. Helen and her two daughters, Delilah and Matilda, experienced the Sea Life mermaids first hand over the summer holidays.
Adding to the awareness, the competition will be promoted with a double page editorial in Sparkle World Magazine’s October issue, through influential mums and their kids over on Instagram and with a dedicated amplified social media drive on the @KookyLoos_UK platforms, all of which will be driving traffic to the online competition hub.
Suzie Howes, head of Marketing, Magicbox UK, said: “We are thrilled to introduce the KookyLoos Mermaids marketing campaign, and by offering our customers the chance to meet the mermaids at Sea Life Manchester we aim to create a truly magical experience that aligns with the essence of the new KookyLoos products. It’s always our aim to give back to our customers via our marketing drives and having been there for filming with Helen, I can honestly say that the Sea Life After Hours With the Mermaids experience is exceptional.”
The KookyLoos marketing will continue through the season with a full media plan and more. For more information, please email the Magicbox team at sales@magicbox-toys.co.uk
