NEWS

L.O.L. Surprise! announces Tweens fashion dolls

Published on: 15th June 2021

Each Tweens doll comes with 15 surprises and packaging that turns into a bedroom play set, and is a new size in the L.O.L. Surprise! family.

The latest members to join the L.O.L. Surprise! family, the all-new L.O.L. Surprise! Tweens are positioned as ‘my first’ fashion doll collectibles and allow fans to unbox an entirely new size of L.O.L. Surprise! doll. Standing at 6.5”, Tweens sit in between L.O.L. Surprise! Dolls and O.M.G Fashion Dolls. Each Tweens doll comes with 15 surprises and reusable packaging that turns into a bedroom play set.

There are four runway-ready Tweens dolls to collect including new characters Fancy Gurl, Freshest, Hoops Cutie and Cherry B.B. Each doll comes with stunning features from head-to-toe, distinctive styles and unique personalities. Freshest, the cool and laid-back B.B. of the crew, loves skateboarding and video games, whilst Hoops Cutie is the sports enthusiast – trainers and athleisure wear are her go-to. Fancy Gurl is the ultimate super social B.B. and is obsessed with all things pink, and Cherry B.B. brings the vintage vibes with her 50s’ inspired style.

Each doll also comes with a paper ‘journal’ that tells kids little more about her personality. With fashions, shoes, accessories and much more, these dolls offer a host of surprises to enjoy as well as the fiercest styles.

MGA Entertainment will support the range with an ongoing awareness campaign including influencer and celebrity engagement, social media activity including a digital launch event, heavyweight TV and ongoing PR activity.

 

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