Last weekend, L.O.L. Surprise! celebrated L.O.L Day and launched the brand-new Bubble Surprise collection with a customer event and influencer campaign.
Adam Thomas with his daughter at L.O.L Day
Each year, L.O.L. Surprise! marks L.O.L. Day on 7th July with a huge celebration of what it means to be an L.O.L. fan. This year, the day saw an influencer gifting campaign where everyone involved was sent a bespoke Bubble Surprise themed mailer which showcased the brand new collection. Former boy band member Antony Costa was amongst those who received the mailer, sharing his daughter’s excitement with his followers.
In addition, L.O.L. Surprise! fans have the chance to get their hands on one of these bespoke mailers as the brand is hosting a competition on its UK Instagram channel (@lolsurprise.UK). With the competition closing on Friday, 14th July, there is still time to enter.
To keep up the momentum of celebration, on Saturday 8th July, L.O.L. Surprise! took over Smyths Toy Store in Croydon. Fans and customers were invited to attend the exclusive event to mark the occasion. TV personality Adam Thomas attended the celebrations with his five-year-old daughter Elsie, along with a host of family and parenting influencer fans.
This event showcased the new Bubble Surprise range to visitors. Shoppers were also treated to a host of free activities including bespoke face airbrushing, product demonstrations and the chance to strike a pose in the L.O.L. Surprise! photobooth. The brand also handed out exclusive limited edition themed colouring sheets, Panini cards and sticker books as well as Series 2 707 L.O.L. Surprise! Tots.
