L.O.L. Surprise! reveals collaboration with Haribo

Published on: 9th October 2023

Internationally acclaimed confectionary brand Haribo joins robust portfolio of best-in-class licensing partners unique to the L.O.L. Surprise! Loves Mini Sweets line.

MGA Entertainment has announced a highly-anticipated partnership with renowned confectionery brand, Haribo, further extending its popular and mouthwatering line of L.O.L. Surprise! Loves Mini Sweets. Since its debut in 2022, the L.O.L. Surprise! Loves Mini Sweets line has steadily grown, captivating collectors’ hearts worldwide with its irresistible candy brand partnerships. Its popularity continues to soar, making it the No.1 segment across the entire L.O.L. Surprise! brand for 2022 and 2023. With the unveiling of Series 3, the excitement is set to reach new heights, due in part to the ‘sweet’ alliance with Haribo.

“We are thrilled to welcome Haribo into our family of delicious brands in the L.O.L. Surprise! Loves Mini Sweets segment,” said Isaac Larian, CEO and founder of MGA Entertainment. “The iconic and colourful little Goldbears and the full range of Haribo confectionery are beloved across households worldwide, and L.O.L. Surprise! has gone above and beyond in delivering its signature spin on these classic treats, ensuring the sweetest collaboration in the toy aisle.”

The line joins the L.O.L. Surprise! brand’s highly innovative new releases in the second half of the year aimed at engaging both kids and kidults. With this new launch, L.O.L. Surprise! continues to grow its innovative portfolio through high-level licensing partnerships with global, best-in-class partners.

Hitting shelves now around the world, the new L.O.L. Surprise! Loves Mini Sweets Haribo series will include an all-new collection of L.O.L. Surprise! tots, a Vending Machine series, a Haribo Goldbears Deluxe Pack, an all-new Tweens Doll and a Party Pack of 45+ Surprises including nine dolls. Selections varies by country.

The L.O.L. Surprise! Loves Mini Sweets x Haribo Tots are sure to spark nostalgia and imagination with nine new characters to collect, each decked in super sweet fashions. The L.O.L. Surprise! Loves Mini Sweets x Haribo Vending Machine Series comes complete with a vending machine unboxing experience. The series features eight fan-favourite Haribo-themed characters and eight surprises in each mystery pack. (Only available outside of the US). The L.O.L. Surprise! Loves Mini Sweets x Haribo Goldbears Deluxe Series 3 is set to include more than 20 surprises and three exclusive characters.

L.O.L. Surprise! will also be launching two new L.O.L. Surprise! Loves Mini Sweets Haribo collectibles: L.O.L. Surprise! Loves Mini Sweets Haribo Party Pack will kick off the collection with an ultimate multipack featuring four Tots, two Pets and three Lil Sisters, all dressed in iconic Haribo-themed fashions. The L.O.L. Surprise! Loves Mini Sweets Haribo Tweens doll, the first L.O.L. Surprise! fashion doll to be included in the Mini Sweets line, features themed fashion accessories, bright striped brushable hair and fun fashions.

The L.O.L. Surprise! Loves Mini Sweets Haribo line is available in the US exclusively at Target stores nationwide and exclusively at Smyth’s Toys in the UK and Ireland along with the rest of the collection.

To stay up to date with the latest news and content, visit the official website and social media platforms: Instagram and YouTube.


The Toymaster 2024 May show is officially sold out

Heathside Trading announces distribution of Strawberry Shortcake

Exclusive: Libertas Brands’ plans for Fuggler

Peppa Pig celebrates 20th anniversary with Peppa’s Cinema Party

Boti secures victory in copyright infringement case

Friday Blog

Forget about the price tag … it’s the Friday Blog!

Zuru unveils new Mini Brands collection in time for Christmas

Mojo Fun partners with Quercetti in exclusive distribution deal

Plus-Plus partners with Tumble Tots

Exclusive: Deddy Bears on the fright track