MGA Entertainment has announced a brand-new unboxing experience with the Mix and Make Birthday Cake Doll set to join the extensive portfolio of L.O.L. Surprise! collectible dolls.

MGA Entertainment is pleased to introduce the L.O.L. Surprise! Mix and Make Birthday Cake Doll to its hugely successful collectibles range.

Continuing to lead the way in innovative and unique unboxing experiences, this all-new collectible range will continue to surprise and delight children. Featuring a brand-new unboxing method, the L.O.L. Surprise! Mix and Make Birthday Cake Doll gives fans the chance to unleash their creativity.

With the birthday theme as the focus, each doll comes with three sachet mixes, glitter and a cup mould to craft a birthday cake dress. Children combine the mix with water to help create their own designs to style their new character. Once the cake has set, the cake transforms into a dress for the tot to wear which fans can then decorate with glitter.

With nine characters to collect, children can enjoy creating mix-and-match dress styles and look out for fan favourite OG L.O.L. Surprise! characters like Neon Q.T., Bon Bon, Ice Sk8r and Super B.B.

The new L.O.L. Surprise!  Mix and Make Birthday Cake Doll will retail at RRP £9.99, keeping the popular brand within the pocket money category amidst the on-going cost of living crisis.

Now in its 8th year, L.O.L. Surprise! will continue to celebrate its fans with its inclusive and diverse range of collectibles, ensuring children will enjoy making memories with characters who have unique styles and are representative of the playtime narrative inside the child’s imagination.

The launch of the product will be supported with widespread TV and digital advertising, alongside targeted PR, influencer and social media campaigns appealing to the next generation of kids aged three.

The L.O.L. Surprise! Mix and Make Birthday Cake Doll is available now.

MGA is exhibiting in Nuremberg in Hall 12.2, Stand P08.