To celebrate the launch of the LeapFrog Build-a-Slice Pizza Cart, A Slice of Fun opened its doors in Fulham on 25th October for one day only.

With Christmas fast approaching, LeapFrog has a mission – to inspire the imaginations of parents and preschoolers everywhere, to spark creativity and encourage imaginative roleplay in young minds.

To celebrate the launch of the Build-a-Slice Pizza Cart, the brand opened doors to ‘A Slice of Fun’ – the world’s first pop-up pizza restaurant run entirely by kids. Taking over and rebranding Pappa Ciccia of Fulham in London on 25th October 2023, for one day only, the event saw budding little chefs, waiting staff and maître d’s imaginations come to life.

Seven chefs-in-training, including a lucky competition winner chosen on the brand’s social media channels, gained all the practice they needed to put their skills to the test in honour of the launch of the miniature roleplay pizzeria, which is tipped to be a best seller this Christmas.

LeapFrog also ran a popular ‘design the menu’ competition to further involve and engage with its audience, and video content was created throughout the pop-up activity, including a blooper reel covering all the mishaps and mayhem. The output is designed to be utilised in a campaign to encourage parents and carers to inspire creativity in their children this Christmas, with the award-winning Build-A-Slice Pizza Cart, alongside the rest of LeapFrog’s interactive toys.

Rebecca Lazarus, UK Marketing manager of LeapFrog and VTech said: “From the initial planning stages of A Slice of Fun, we have loved the idea of creating a ‘worlds-first’ to really bring the Build-a-Slice Pizza Cart to life. As a key product for the brand, at a crucial time of year, it was important to us to position the campaign correctly.

“We were looking for something to really engage and captivate our audience, but we wanted to be inclusive to everyone and involve all our social media followers where possible too. It was fantastic to have our competition winner along on the day, to allow them to see behind the scenes and experience all the work that goes into the creation of our campaigns. We are excited to see how the rollout performs and contributes to sales, as we approach the home-straight to Christmas 2023.”

The LeapFrog Build-a-Slice Pizza Cart is designed for kids from 3-6 years and includes over 30 roleplay pieces, so little ones can develop a range of skills to aid in their development, all whilst having fun either solo or with friends.

A Slice of Fun has been rolling-out on the brand’s social media platforms from 6th November.

For more information or to view the brand’s other interactive offerings for play, visit the website here.