Returning for its seventh year, The Lego Build to Give campaign has already donated over 6.5m sets to families in need, and this year will go on tour.
The Lego Group is bringing back its annual Build to Give campaign; a charity initiative which has seen over 6.5m sets delivered to kids and families since 2017. For the first time, the initiative will be taken on tour with a 3D heart installation, revealed by presenter and author Katie Piper.
Lego Group is encouraging everyone to help share the superpower of play with children who need it most, by building a heart out of Lego bricks. For every heart built and shared on social media or on Lego Life using the hashtag #BuildToGive before 31st December, the Lego Group will donate a set to a child in need. The aim of the initiative is to give 1.5m children across the world – in hospitals, children’s homes or vulnerable communities – the chance to play, via Lego’s network of over 100 handpicked Build To Give charity partners.
Isabel Graham, head of Marketing UK and Ireland at the Lego Group commented: “This is the first time we have toured the UK with our #BuildToGive initiative, and we’re grateful that we can turn creativity and play into a moment of giving. With hearts being recognised across many cultures as a symbol of love, joy and positivity, we can’t wait to see all the different creations and encourage as many to be built as possible.”
Katie Piper said: “It’s great to be part of Build To Give this year and see what it means to so many families and communities. One of the best gifts that you can give is play, particularly over the holidays, and a little heart goes a long way.”
In addition to this campaign, the Lego Group works with a range of charity partners and the Lego Foundation to bring play to children in need in communities around the world. These programmes provide children with opportunities to develop life-long skills, such as problem-solving, collaboration and communication, that boost their wellbeing and help them succeed.
With a range of designs to follow, from the simple to the ambitious, the Lego webpage has all the details on how to take part.