LICENSING NEWS

Lego Art range expands with four new sets

Published on: 2nd July 2020

The new Lego Art sets feature Marvel and Star Wars, plus famous celebrities and musicians.

The Lego Group is launching a new canvas for creative expression designed for adults. The four new Lego Art sets give creative adults a different way to transform their passion into art. Those who love Warhol or Marilyn Monroe, The Beatles or iconic characters from the Marvel Universe and Star Wars galaxy can pay homage to their idols by creating their very own Lego artwork portrait to display in their homes or offices.

Each set can be re-imagined in a number of different ways to express the personality of each different builder. They come with a signature tile unique to the set, and a new hanging element to make them easy to hang up and switch around.

With new research from the Lego Group finding that 73% of adults often research new ways to help them relax, each Lego Art set comes with a bespoke soundtrack that makes the perfect building companion. Featuring anecdotes from the creators of Iron Man and Star Wars, or those closest to the stories of Andy Warhol and the Beatles, the soundtracks dive deep into the inspiration behind each design to help adults fully immerse themselves in the building experience and unwind.

The Lego Marvel Studios Iron Man set will be available exclusively from Lego Retail Stores and Lego.com, while the other three sets will be available from retailers from 1st August 2020, or from 1st September in the US.

Builders can choose from: Lego Andy Warhol’s Marilyn Monroe, Lego The Beatles, Lego Marvel Studios Iron Man, and Lego Star Wars The Sith.

These new wall art sets are the second 2D tile creative concept to be announced by the Lego Group this year, following the launch of Lego Dots; a new theme that offers children a new way to express themselves inspired by arts and crafts.

More information on the range can be found here.

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