The Lego Group has partnered with Rachel Daly, Lauren Hemp, Sam Kerr and Beth Mead to launch Unstoppable FC and get more girls playing football.
The new initiative is designed to teach girls resilience and self-belief through Lego play and football through a series of workshops and online content, due to roll out later this year. This forms part of the Lego Group’s global Play Unstoppable initiative to champion what girls can achieve when they have the space and freedom to play without boundaries.
The initiative will also see the Lego Group work with top Women’s Super League teams Arsenal WFC, Aston Villa WFC and Chelsea FC Women to run interactive workshops this autumn. There will also be a series of online content, fronted by the UK football players, showcasing their own stories of resilience and perseverance. More information can be found here.
Unstoppable FC launched yesterday alongside new video content starring ambassador Lauren Hemp. Content features Lauren smashing negative stereotypes around girls and play before inviting the next generation to join Unstoppable FC to continue breaking boundaries.
Lauren said: “To get to where I am in my career today, I’ve definitely had to learn the art of resilience. It’s all about making sure you’ve got the confidence and self-belief to get back up again when you suffer knocks, and coming out the stronger for it. I’m thrilled to be partnering with the Lego Group to help empower young girls through play to be whoever they want to be.”
Isabel Graham, head of Marketing at the Lego Group, commented: “We know that girls are an unstoppable force when they are given the freedom to express themselves fully and play without limits. This is why we’re committed to helping break down barriers to play and are excited to launch Unstoppable FC in partnership with inspirational stars of women’s football.”
More information on how involved in Unstoppable FC will be shared later this year on the Lego Group channels.