Lego suggests roses for Valentines Day

Published on: 6th February 2024

Celeb couple Jamie Laing and Sophie Habboo attended a pop up Lego florist in Battersea ahead of Valentine’s Day to promote the Lego Icons Bouquet of Roses.

The hosts of the Newlyweds podcast, Jamie Laing and Sophie Habboo, were recruited by The Lego Group to attend its store in Battersea Power Station and launch Le Florist, a bespoke pop-up flower shop made entirely of real and Lego flowers.

The podcasters, who started dating back in 2019, surprised shoppers at the London store, where they greeted fans and built their own new Lego Icons Bouquet of Roses to celebrate the launch of the new range.

Le Florist at the Lego Store in Battersea Power Station is an immersive pop-up showcasing the Lego Botanicals Collection as a fun alternative to traditional flowers and an unexpected gift for special occasions. Le Florist was open to the general public for one weekend only, between Saturday 3rd and Sunday 4th February. Those unable to attend the Le Florist pop-up can shop the full Lego Botanicals Collection all year round in store, on, and from retailers worldwide.

The couple discussed their top tips on how to keep relationships fresh ahead of their first Valentine’s Day as a married couple. “We love finding fun new ways to spend time together,” said Sophie Habboo. “And always making sure that we’re present in each other’s company.”

Jamie Laing added “For me, it’s lots of laughter, trying new things and making your partner feel special every day. You don’t need an excuse to bring home flowers or a token of your affection.”

The bouquet depicts a dozen red roses, including four in full bloom, four blooming and four in bud plus a scattering of small white flowers.

The new Lego Icons Bouquet of Roses is available now. For more information, visit here.


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