Libertas Brands and Blue Zoo announce 5-year content deal for Fugglers

Published on: 31st January 2024

IP producer Libertas Brands has joined forces with production company Blue Zoo to bring the world of Fugglers to life through captivating digital content.

Libertas Brands, which holds exclusive rights globally for the Fuggler brand, known for its quirky and mischievous characters, has announced a 5-year content partnership with renowned IP producer and digital studio Blue Zoo. This strategic partnership marks an exciting chapter for the Fuggler brand as it expands its presence into the world of entertainment.

Libertas Brands has joined forces with Blue Zoo to bring the humorous world of Fugglers to life through captivating digital content. This collaboration aims to engage audiences of all ages, capturing the essence of Fugglers’ distinctive charm and personality in a dynamic and entertaining format.

This strategic partnership tasks Blue Zoo with growing the Fuggler brand online, on-screen and in-game, across the various digital platforms. In building a social and immersive content environment, Blue Zoo aims to build long-term value in the characters, moving them from a collectible plush toy range to an international multi-format sensation.

“We are delighted to partner with Blue Zoo for this exciting partnership,” said Mark Kingston, CEO & co-founder at Libertas Brands. “Fuggler has captured the hearts of fans worldwide, selling over 8m pieces of plush in the last three years, and is on track to surpass this number in just 2024 alone. This strategic collaboration with Blue Zoo will allow us to extend the Fuggler experience beyond the realm of toys. We believe this jointly funded partnership will create immersive and entertaining content that resonates with our existing fans, while also introducing the crazy world of the Fugglers to new fans worldwide.”

Blue Zoo is equally enthusiastic about the collaboration. “Investing in Fugglers is a unique and thrilling opportunity,” said Oli Hyatt, director at Blue Zoo. “The whimsical and eccentric nature of Fugglers characters provides endless possibilities for storytelling and comedy. We look forward to bringing these charming creatures to life in a way that will captivate audiences and leave a lasting impression. It’s going to be fun making something just a little bit naughty.”

As part of the agreement, Blue Zoo will produce and digitally exploit multiple strands of content across relevant digital platforms, including a compelling line-up of 90*3 minute series of themed comedy shorts and a series of parodies, songs, ‘Fuggnatomies’ and live-action which will premiere on the Fugglers YouTube channel from the 16th of February. A new stream of Fuggler humour will be available across social media platforms, including Instagram, TikTok and Facebook and fans will be treated to brand new Fuggler items in the Roblox marketplace with games and much more to follow, all centred around the quirky and lovable characters.

The content will potentially include a feature-length and series-length production, and Libertas Brands and Blue Zoo are actively seeking broadcast partners for this. The collaboration aims to leverage the strengths of Libertas Brands and Blue Zoo to create a seamless and enjoyable extension of the Fuggler universe.


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