Co-founded by Stuart Grant, the newly launched Libertas Brands welcomes Mark Kingston as CEO following the licensing of exclusive rights to the Fuggler brand globally.
Libertas Brands, a new dynamic IP management, licensing and consultancy company, now owns all rights exclusively for the Fuggler brand from Spin Master, Inc. The Fuggler brand is known for its tongue in cheek attitude and unique stylised plush produced with realistic teeth & ‘Butt-on holes’, adopting the tagline ‘Funny Ugly Monsters’.
Fuggler plush toys are exclusively sub-licensed, globally, to Addo Play, and by the end of 2023 will have achieved sales of over 3.4m units across 10 markets, delivering over 120% growth in the last year alone. Through 2024, Fuggler plush will launch in five additional markets and is set to continue triple digit growth versus 2023. This rights acquisition represents a strategic move that aligns with Libertas Brands’ commitment to providing quality and innovative products to consumers and fans worldwide.
In addition, Libertas Brands has announced the appointment of Mark Kingston as its chief executive officer (CEO). An accomplished industry leader with successful IP management and a proven track record of driving growth and innovation in the licensed consumer products industry, Mark will assume the role from 4th Sept 2023. With over 24 years of experience in the consumer goods sector, he is well-poised to lead and grow Libertas Brands into an industry leading IP management, licensing and business consultancy company.
Mark Kingston
Mark has worked for some of the largest media and consumer branded companies in the world, including BBC Worldwide, The Walt Disney Company, Nickelodeon, Viacom, Paramount and Zag.
“We are delighted to welcome Mark Kingston to lead the newly formed Libertas Brands,” said Stuart Grant, co-founder of Libertas Brands. “His strategic vision, passion for consumer products and deep industry knowledge make him the ideal leader to build and grow Libertas Brands into an industry leading IP management, licensing and business consultancy enterprise, particularly with the Fuggler brand.”
“As co-founder & CEO, I am excited to lead the creation of Libertas Brands and build the foundations for growth of the overall Fuggler brand globally, as well as exploring opportunities to service key clients within the consumer products and entertainment industries,” said Mark Kingston. “Expanding and developing the Fuggler IP represents a tremendous opportunity to build a brand that will engage with fans of all ages across multiple media, platforms, products and experiences”,
Libertas Brands is committed to creating high-quality and innovative content, products & experiences that enhance the lives of consumers and fans around the world. The team is in the process of building a portfolio of brands that cater to a wide range of consumer demographics and says it is dedicated to delivering exceptional value and experiences.
Mark Kingston can be contacted at mark@libertasbrands.com.
