NEWS

Little Tikes announces launch of new Blasters range

Published on: 15th January 2020

My First Mighty Blasters is the first range of blaster toys targeting children aged 3-6 and are aimed at inspiring imaginative play.

Little Tikes begins 2020 with the announcement of new toy line My First Mighty Blasters, hitting shelves this month.

The exclusive toy line will feature a choice of three different blasters, the Boom Blaster, Dual Blaster and Mighty Bow, along with an assortment of three Power Packs also available.

With a 12-foot blasting range, the Boom Blaster is easy to load and launch, complete with three colourful power pods – Red Fireball, Missile Launch and a mystery power pod.

The Dual Blaster launches two power pods at once. The balster has a similar trigger mechanism and a total of six power pods including Magma, Dino Smash and Shock Wave.

The Mighty Bow is the ultimate blaster, with four power pods Magic, Sharkbite, Wind and one secret pod. With a quick rotation it can also be transformed from a bow and arrow into a cross bow in seconds, for added play value.

The Power Pack Assortment includes five collectible pods and a utility belt to ensure the blasters are always ready to power up for launch.

The UK launch of My First Mighty Blasters comes on the back of a successful launch in the US, and MGA expects the range to be to be a top choice this summer amongst parents and gift givers.

Andrew Turner, acting head of Marketing UK for Little Tikes, said: “My First Mighty Blasters have been designed to increase role play and help develop imagination. We’re really excited for the launch which will be supported through a strong press office, TV advertising and digital activity.”

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