Marvin’s Magic has joined forces with product developer ThreeSixty Group to distribute several of its brands, including FAO Schwarz, Sharper Image and Discovery Toys.

A multi-year deal has been agreed between Marvin’s Magic and ThreeSixty Group to exclusively distribute its FAO Schwarz, Sharper Image, Discovery #Mindblown and Discovery Toys brands across the UK and Republic of Ireland.

At London Toy Fair, retailers have been invited to view a curated selection of proven best-sellers across the Sharper Image and Discovery ranges.

Founded in Southern California in 2000, ThreeSixty Group has offices around the globe, and designs, develops and distributes consumer products across diverse categories under a portfolio of owned and licensed brands.

Marvin’s Magic has expanded its ranges in recent years to include Arts and Craft and Pranks and Jokes with the business enjoying rapid growth as a result. Its strategic alignment with ThreeSixty Group marks the company’s next phase of expansion as it seeks to distribute innovative, quality first products into its home market.

Marvin’s Magic CEO, Tom Hudson, said: “FAO Schwarz, Sharper Image, Discovery #Mindblown and Discovery Toys are globally recognised brands that are well aligned with the Marvin’s Magic mission of delivering high-quality, entertaining toys and gifts, that inspire imagination, creativity and wonderment in children of all ages. As ThreeSixty Group looks to continue its expansion in Europe, my team and I are incredibly excited to be delivering these ranges to the UK and Irish markets.”

With a particular focus on remote control and laser tag, the Sharper Image futuristic brand appeals to kids and teenagers of all ages, and has become synonymous with clever technology-driven products. Highlights include the Laser Hand Tank range, the RC Hydro Racers Speed Boat set with pool and the Toy RC Mecha Rivals. For retailers, Sharper Image offers various trade displays, life size stands, online and offline merchandising and product trailers to showcase products.

Likewise, Discovery #Mindblown and Discovery Toys are positioned at the intersection of exploration, education and entertainment, and produce a head-turning statement both in store and online. As the exclusive STEM toy partner of Warner Bros. Discovery, it also benefits from the wealth of expertise that this household name has to offer in terms of both programming, marketing and licensing.

Kevin Higginson, VP of EMEA Sales at ThreeSixty Group, explained: We are thrilled to be able to bring more of the fun and wonder of our brands into the wider UK market through our expanded partnership with Marvin’s Magic. Building on our success last year, the 2024 range is our strongest yet and demonstrates just why we lead the way in excitement and innovation within our categories. I’m looking forward to working alongside the team at Marvin’s Magic as we bring our great items to new audiences.”

Guests visiting London Toy Fair will find Marvin’s Magic at Stand H65, with Sharper Image, Discovery #Mindblown and Discovery Toys being shown in Room 311.