NEWS

Mattel unveils Masters of the Universe and TMNT collaboration

Published on: 31st January 2024

A Masters of the Universe Origins Turtles of Grayskull toy line will represent a crossover of two beloved worlds and celebrate the 40th anniversary of TMNT.

Masters of the Universe

The partnership has created the Masters of the Universe Origins Turtles of Grayskull toy line. Combining the power of Eternia with the sewer-dwelling heroes of New York, the Masters of the Universe Origins Turtles of Grayskull toy line represents an overlap of two beloved worlds to celebrate the 40th anniversary of TMNT.

The collaboration allows fans to create new storytelling moments with the Turtles of Grayskull line which outfits characters including Leonardo and Raphael, Donatello and Michelangelo with Eternian-style battle gear. He-Man from Masters of the Universe will battle the Mutagen Mutation while Skeletor dons Turtle-inspired armour. Merging these worlds unlocks even more creative opportunities for fans across both brands.

“Bringing the Teenage Mutant Ninja Turtles into Masters of the Universe is a dream come true for many action figure fans. This is an unprecedented moment to collide fan-favourite properties – something never done before in the rich history of both brands,” said PJ Lewis, VP and global head of Action Figures at Mattel. “This collaboration represents two great brands that will ignite the imaginations of fans.”

Dion Vlachos, executive VP, Licensing and Retail, Consumer Products & Experiences, Paramount, commented: “It’s thrilling to see this special collection between Teenage Mutant Ninja Turtles and Masters of the Universe come to fruition. Two incredibly popular franchises with multi-generational appeal coming together for a one-of-a-kind crossover toy line is something we know fans will embrace.”

The Masters of the Universe Origins Turtles of Grayskull toy line will be available from this month.

RECENT ARTICLES

Heathside Trading signs licence agreement with Molang

Hey Hugo welcomes Richard Hawkins as Sales director

Get involved in Toy World’s April Pocket Money & Collectibles feature

All About Games celebrates third anniversary

Las Vegas Licensing Expo offers first look at closing programme

Wyncor appoints two new top sales executives

Get involved in Toy World’s April Pre-school feature

Funko’s Loungefly celebrates Hello Kitty anniversary

Orchard partners with Chantry Place for Peter Rabbit Word Trail

Tyler’s Trust charity calls for donations