City officials in El Segundo have officially recognised the annual week of giving: Mattel’s Play It Forward Global Volunteer Week.
Mattel, together with officials from The City of El Segundo and partners from Save The Children, UCLA Health, The Los Angeles Library Foundation, LA’s Best, Girls Inc. of Los Angeles, and The Boys & Girls Clubs of Carson, have declared the week of June 19th – 23rd Mattel’s Play It Forward Global Volunteer Week.
Mattel’s Play It Forward Global Volunteer Week enables its iconic brands to give back to communities who need it most. Play It Forward is a designated period each year where Mattel’s global offices host a week of opportunities for employees to share their time and talents to support local nonprofits serving children and their families. With participation from over 30 global offices impacting thousands of children and benefiting hundreds of nonprofits worldwide, the occasion celebrates Mattel’s volunteer and philanthropic efforts all over the world.
Mattel’s purpose is to empower the next generation to explore the wonder of childhood and reach their full potential, and Play It Forward Global Volunteer Week gives employees a chance to further immerse themselves in that purpose in collaboration with their colleagues.
This year, Mattel’s worldwide play dates will feature Mattel branded experiences including life-sized Hot Wheels tracks, Barbie photo opportunities and Uno gameplay, among others.
“For over 30 years, Mattel has been an active and generous community partner to El Segundo,” comented Mayor Drew Boyles. “Each year, Mattel generously donates thousands of toys to the city’s annual holiday tree lighting ceremony, making it one of the city’s most beloved community events. Play it Forward is another example of the outstanding charitable work Mattel does to give back to the community. On behalf of City Council, I’m honoured to support Play it Forward Volunteer Week.”
“The Mattel Children’s Foundation is thrilled to Play it Forward globally to impact children and engage our passionate employees right here on the Mattel campus at headquarters and in regions around the world,” remarked Nancy Molenda, executive director, Mattel Children’s Foundation and Philanthropy at Mattel. “We are thankful for our partners and global employee base who help us make a difference all year long.”
Luciana Bonifacio, Save the Children’s chief development officer added: “We are incredibly grateful for Mattel and its employees’ support of Save the Children’s Make Summer Fair campaign, working to ensure rural kids living in poverty have the books, meals and education resources they need to keep learning and developing in the summer. We are also delighted to partner together for our first-ever Make Summer Fair children’s fair to give hundreds of kids an unforgettable day of play.”
Everyone is encouraged to Play it Forward now and all year by joining Mattel in support of nonprofits and programming for communities. For more information on Mattel’s philanthropic efforts, including this year’s Play It Forward initiative, visit The Mattel Children’s Foundation online here.
