Lauren Wade will oversee the field sales team as well as managing some key and distributor accounts, with a remit of broadening MGA UK’s distribution.

MGA Entertainment and Zapf Creation have announced the appointment of Lauren Wade as head of Field Sales.

With over ten years’ sales experience, working with globally recognised brands, Lauren joins the team from Sambro, where she held the role of senior national Sales manager. Prior to this, she built her career at the Movado Group, heading up commercial sales across a wide portfolio of brands.

With the remit of broadening the distribution across independent and key account channels, Lauren will be overseeing the field sales team and managing some of the key and distributor accounts. The new role will see her working across a number of leading brands, including L.O.L. Surprise!, Rainbow High, Little Tikes, MGA’s Miniverse, Baby Annabell and BABY born.

Lauren said: “I’m looking forward to working on a wide portfolio of incredible brands, whilst adding even more value, passion and energy to an already highly successful sales team in the UK and Ireland.”

Commenting on the appointment, Sara Taylor, managing director for UK & Ireland, stated: “We’re delighted to have Lauren on board in such a crucial role. She brings with her a wealth of experience across various sectors, including toys and family, and her passion for the role and the industry is clear. With incredible growth on our leading brands and several new launches, 2023 is already proving to be an exciting and successful year at MGA, and Lauren’s addition to the sales team will only heighten that.”