MGA’s Miniverse brand continues to showcase its dominance in the UK collectible market, moving to the No.2 spot in New Properties – up from No.5 in June.

After celebrating moving to Top 5 positioning in Circana’s roundup of the Top 10 New Properties in the UK market in June, a month later, MGA’s Miniverse has moved to the No.2 spot. The increase in positioning reflects the phenomenal growth the brand has been able to achieve in the UK market since launching in April this year.

MGA’s Miniverse has partnered with some of the biggest crafting and Gen Z influencers on TikTok as well as like minded brands such as leading high street bubble tea retailer, Bubbleology and dessert brand, Pleese. These partnerships have supported the growth of the brand through targeting new Gen Z audiences.

The brand appeals to people of all ages, especially kidults wanting to create viral social content for their TikTok profile and fans of the all-things-mini trend who like to use the quirky miniatures as a form of self-expression and amusement. The collection offers a fun and engaging way for fans to craft and create in their own personal and unique style, as well as offering an aesthetically pleasing way to display their personalised creations.

“MGA’s Miniverse is showing no signs of stopping and the move to No.2 positioning today clearly showcases the dominance we have on the market,” commented Pamela Justice, MGA Marketing manager. “We are continuing to drive excitement for the brand on social and with the expansion of the product portfolio this year, we are aiming to take that No.1 position”.

This Autumn, the brand will expand its portfolio with the launch of a new series of the MGA’s Miniverse Make It Mini Food collection, a brand-new miniature MGA’s Miniverse Make It Mini Lifestyle collection, a Make It Mini Food multipack, a Make It Mini kitchen set and an All You Can Eat set which includes over 100 collectibles.

The new range is available now.