After reaching the No.2 position in July, MGA’s Miniverse has now become the top New Property as the brand continues to lead the UK collectibles market.
MGA
’s Miniverse is celebrating becoming No.1 in Circana’s roundup of the Top 10 New Properties in the UK market in August. From debuting at No.9 when it launched in the UK back in April, MGA’s Miniverse has seen exponential growth in the last five months, catalysed by collaborations with the biggest crafting and Gen Z influencers as well as working with like-minded brands such as bubble tea retailer, Bubbleology and the world’s most exciting dessert brand, Pleese.
It is through partnerships such as these that MGA’s Miniverse has been able to target new Gen Z audiences, create significant demand for the brand and see growth in the UK, achieving more than 10m views and gaining more than one million likes on social media.
MGA’s Miniverse appeals all ages, especially kidults wanting to create viral social content for their TikTok profile, and fans of the trend who use these quirky miniatures as a form of self-expression and amusement. They offer a fun and engaging method for fans to craft and create in their own personal, unique way as well as offering an aesthetically pleasing way to display their personalised creations. Furthermore, this doesn’t involve screentime which amplifies the brand’s self-care benefits for consumers.
One of the new MGA’s Miniverse Make It Mini Lifestyle collectibles
“Today’s news that MGA’s Miniverse is officially at the top of the UK New Properties comes at no surprise following five months of considered and targeted partnerships on social media, as well as an expansion to our truly innovative product portfolio,” said Pamela Justice, Marketing manager at MGA’s Miniverse. “Our retailers have helped greatly too – they have recognised how strong the line is and have supported us from the onset. We are looking forward to seeing continued growth in the UK market this year.”
This Autumn, the brand will expand its portfolio with the launch of a new series of the MGA’s Miniverse Make It Mini Food collection, a brand-new miniature MGA’s Miniverse Make It Mini Lifestyle collection, a Make It Mini Food Multipack, a Make It Mini Kitchen set, and a Make It Mini All You Can Eat set which includes more than 100+ collectibles. MGA’s Miniverse is the only brand of toys bringing highly detailed, fully functional everyday items into mini form, allowing fans to prep, set & collect their creations.
The new range is available now.
