Moonbug and Spotlight.1888 team up on retail activations

Published on: 8th December 2022

Retail agency Spotlight.1888 will now work hand in hand with Moonbug’s retail and commercial team on the retail strategy and execution for each Moonbug brand. 

Retail agency Spotlight.1888, sister agency to The Point.1888, has expanded its partnership with Moonbug Entertainment in a way that will allow it to further support the company’s entertainment brands with carefully curated UK retail activity in 2023 and 2024. The agency, which is headed up by Hannah Redler, director of Retail for Spotlight.1888 and The Point.1888, has been working to deliver CoComelon, Blippi and other properties at retail since 2019.

Working across the whole Moonbug portfolio, including CoComelon, Blippi, Little Angels, Morphle and more, the agreement will see the Spotlight.1888 team continue to support and drive retail penetration and growth. As part of the expanded relationship, Spotlight will also be working hand in hand with Moonbug’s retail and commercial team on the overarching retail strategy and execution for each brand. Spotlight will continue to manage the company’s online and bricks & mortar activations as well as DTR relationships. Key to the success of the partnership to date has been the support given to licensees and retail buyers on day-to-day planning and execution: this will remain at the heart of the partnership.

Benefiting from a proven track record with retailers such as Asda, Smyths, The Entertainer, and many more, for which Spotlight.1888 has delivered many consumer targeted retail campaigns, the partnership will continue to drive and expand the retail footprint of Moonbug’s brands.

Advance planning is underway on a number of activations and new product launches in grocery, toy, specialist and online retail. More will be revealed in 2023.

Hannah Redler, director of Retail for Spotlight.1888, said: “We’re thrilled to be continuing the work we have been doing with Moonbug Entertainment. Over the past few years, CoComelon and Blippi have been going from strength to strength at retail. Our role going forward is to work alongside the team at Moonbug to keep delivering exceptional products to its fans. We look forward to a very busy 2023 with our partners at retail.”

Ryan Gorman, Moonbug Entertainment’s global head of Consumer Products Franchise & Retail Development, added: “The Point.1888 has been a tremendous partner since our brands launched in the UK. We are excited to continue our relationship with its Spotlight division. Hannah and her team are best in class, and we are confident that they are best equipped to represent our brands at retail in 2023.”


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