LICENSING NEWS

Moonbug outlines CoComelon expansion plans

Published on: 15th June 2023

CoComelon, the popular pre-school entertainment franchise, continues to grow through spin-offs, consumer products, music and experiences.

Moonbug, part of Candle Media, has announced a series of expansion plans for its biggest global franchise, CoComelon. Building on a 35% growth year-on-year in YouTube subscribers, the franchise is launching a series of consumer product initiatives, expanding its live events programme with a whole new concept, and growing its music offering.

“We are thrilled with the growth of the CoComelon franchise, including two successful spin-offs and significant global expansion, all of which has led to nearly 25% growth in viewing across YouTube and Netflix this past year,” said Patrick Reese, general manager for CoComelon at Moonbug. “In the second half of 2023, we’re bringing fans more of what they’re asking for with Nina’s dedicated channel as well as a series of consumer product initiatives, more investment in our music, and launching a whole new live experience concept all designed to bring our beloved characters closer to our fans’ doorstep.”

These include:

  • Netflix original, CoComelon Lane: launches later this year. The franchise’s first-ever dialogue driven series features all new storylines and songs in seven minute episodes. The series covers developmental milestones like getting a first haircut or visiting the dentist, to more intimate moments such as being invited to a friend’s house for dinner. Moonbug will partner with Jazwares to create a collection of CoComelon Lane consumer products that will launch in early 2024.
  • Nina gets her own show and doll: with two successful spin-offs launched in 2022 (Cody Time and JJ’s Animal Time), Nina becomes the latest spin-off character to get her own show this fall. JJ’s classmate and friend, Nina grew up surrounded by rich Mexican-American culture and is always excited to share and celebrate her heritage. The My Friend Nina doll by Jazwares will be available at Amazon and Walmart beginning in August.
  • Play Like JJ: CoComelon sporting goods and seasonal products – a new line of sporting, outdoor toys and wheeled goods from partners including Jetson, Dynacraft and What Kids Want includes non-electric scooters with protective equipment, balance bikes, tricycles, foot to floor ride-ons and wagons, as well as sand toys, buckets, water play toys, fishing sets, golf sets and skipping ropes.
  • Leading with Music – CoComelon Sing Along, an all-new artist profile, features songs kids know and love such as You Are So Beautiful and Walkin’ On Sunshine, all sung by CoComelon characters. The first album, All About Baby!, came out in May and the next, CoComelon Vacation, is out on Friday June 16th. The franchise recently launched CoComelon Lullabies; the latest release, Sleepy Lullabies Vol 3, came out on June 2nd.
  • CoComelon music on SiriusXM’s Moonbug Radio – (from June 7th, channel 307). The new dedicated channel is programmed around key moments in the day, such as slow instrumental tracks for bedtime and naps, routine and learning-based songs, upbeat tunes to dance along to, and even holiday themed playlists.
  • A Whole New Live Experience: CoComelon Party Time – an interactive, play-based experience. Guests will get to meet and interact with their favourite CoComelon characters. The first CoComelon Party Time launches in Atlanta on June 16th before visiting US cities nationwide. CoComelon Party Time is presented by MaryRuth’s.
  • Show to shelf with Target – the special event includes the launch of two brand new episodes on YouTube, an exclusive line of pet themed toys at Target and a social campaign celebrating fans and their pets during National Pet Month.

For more information, visit www.moonbug.com.

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