Moose Toys has announced Sara Gibson as its new UK sales director, who will be starting her new role on 17th July.

Sara joins Moose from Tesco with a wealth of success and experience in the industry. She brings almost two decades of multi-category experience, spanning buying and operations roles for Tesco in Central Europe.

Sara will be responsible for leading the Moose UK business on its continued upward trajectory. Last year Moose UK grew more than +46% according to Circana.

“We are extremely pleased and excited to have Sara on board. Her experience and talent will help keep Moose on its continuing growth path,” said Emily Maclennan, SVP Sales & Marketing UK & Europe for Moose Toys. “We know that Sara will be a wonderful addition to our team and a fantastic fit within our Moose culture, that has led to the UK office being accredited as a ‘Great Place to Work’ since 2021.”

Sara added: “It’s a brilliant time to be joining Moose Toys. The company’s growth over the last years has been phenomenal. Moose’s development to become the most innovative toy company in the world, combined with its fun and unique family values, were incredibly attractive to me and I’m looking forward to contributing to its success moving forward.”