The award-winning brand expands with the introduction of the interactive Magic Mixies Magic Lamp and enters the Doll category with Magic Mixies Pixlings.
Mixies Magic Lamp
Moose Toys continues to expand the universe of Magic Mixies. The company predicts Magic Mixies will top holiday wish lists for the third consecutive year, as it takes the “real magic” experience to the next level with two new products, including entry into a new category: dolls.
With the Magic Mixies Magic Lamp, kids undertake a series of steps to discover a magical ring and complete a spell to set the final Mixie reveal in motion. Real mist billows out as lights and sounds emit from the Lamp and the Genie Mixie rises from within. Tapping the interactive Mixie with the magic ring and making a wish prompts the Mixie to repeat the wish before replying if it will be granted.
Kids can also create their very own Pixling doll inside a potion bottle by adding water, colourful elixirs and “magical” ingredients before saying “Magicus Mixus.” A turn and a push down of the bottle’s crystal gem stopper turns the potion transparent to reveal – like magic – a fully dry and completely posable six-inch doll; either Marena the Mermaid, Deerlee the Deer or Unia the Unicorn.
Magic Mixies Pixlings
“Magic Mixies tapped an untouched space in toys by putting magic in kids’ hands for them to create, reveal and play, and we’re overjoyed that they continue to ask for more magic,” said Belinda Gruebner, chief marketing officer, Moose Toys. “We’ve built a world focused on empowering kids and kids at heart to believe in ‘real magic’ and Magic Mixies Magic Lamp and Pixlings will deliver one-of-a-kind magical experiences in even more aisles and at every price point.”
The world of Magic Mixies can also be explored through its YouTube content, which follows Sienna, a young girl who unlocks a glittering pathway to Mixia, a mystical land filled with magical creatures. The first three seasons are available now on the MooseTube Squad YouTube channel. Season four will premiere later this year and will introduce Pixlings to the world of Mixia.
The Magic Mixies Magic Lamp will be on pre order in the UK at the end of the month and on sale everywhere from 1st September, while Magic Mixes Pixlings will be on sale from 24th July.
