MV Sports has announced the appointment of John White as senior national account manager to take MV to the next level.

John joins MV Sports & Leisure from Wilton Bradley where he managed many important accounts across a portfolio of wheeled, outdoor and sports products.

Reporting to managing director Phil Ratcliffe, John brings with him a wealth of experience in both the toy and wheeled sectors having also previously worked at Mattel, Magformers and KD Group. During his career in toys he has had the opportunity to work with the majority of major national accounts and independent toy shops and also offers a rich insight with respect to managing field sales teams.

John will work alongside national account manager Jordan Kay in developing the business across MV’s wide and varied customer base.

Commenting on his new role, John stated: “I am excited to be joining MV at this time, it has a fantastic range incorporating great products and first-rate licences. The business is well established with most major retailers, and I look forward to working with Phil and Jordan to take MV to the next level.”

Phil Ratcliffe added: “I am delighted to be working with John. His broad knowledge of the toy, wheeled and outdoor category is a perfect fit for the company. I am confident that he will develop our business and foster strong relationships with all our customers.”

Earlier this year, Toy World paid a visit to MV Sports’ Birmingham HQ to catch up with Phil Ratcliffe, MD, about how changes at every level are driving MV Sports forward. You can catch up with the interview here.

To view MV’s full range, visit www.mvsports.co.uk, and for sales enquiries, get in touch on 01217 488 000.