NEWS

Nelvana and Toikido confirm Piñata Smashlings animated series

Published on: 12th January 2024

Nelvana and Toikido have officially green-lit 2D animated children’s series Piñata Smashlings, based on the Roblox gaming IP. 

Nelvana, an international producer, distributor and licensor of children’s animated and live-action content, and Toikido have announced the highly anticipated green-light of Piñata Smashlings, a new 2D animated children’s series. The series is available for international sale and already has confirmed placement with YTV in Canada. This comedic adventure, tailored for kids aged six to nine, complements previously unveiled Piñata Smashlings shorts, currently streaming on Nelvana’s ‘Keep It Weird’ YouTube channel, with more shorts to launch soon.

Inspired by the Piñata Smashlings Roblox game, with a like rating of over 97%, the series will showcase characters from the game, each possessing unique personalities.

In Piñata Smashlings, four friends will be thrown together to form a team of unlikely heroes and save the Piñataverse from the evil Bashlings.

“Piñata Smashlings is such a unique brand and we’re excited to kickstart production on the TV series, diving deeper into the Piñataverse,” said Mellany Welsh, VP of Nelvana Enterprises and Kids Can Press. “With multiple touch points through the successful Roblox game, toy and merchandise line, brand partnerships and animated shorts, the new series will broaden the fan experience and add a new way for kids to discover and engage with the brand worldwide.”

“We are incredibly proud to announce the green-light of the Piñata Smashlings full animated series, in collaboration with Nelvana,” said Darran Garnham, CEO of Toikido. “This marks a significant milestone for us at Toikido, as we embark on an exciting journey to bring our vibrant world and beloved characters to screens worldwide. Partnering with Nelvana has been a fantastic experience, and we’re thrilled to see Piñata Smashlings expand its reach globally, captivating audiences across different platforms and mediums. This series launch is a testament to our commitment to delivering top-tier entertainment and engaging experiences to children everywhere. We can’t wait to share the ongoing magic of Piñata Smashlings with the world.”

Currently available for purchase in-store and online in the US, Canada, UK and Australia, fans can explore the Piñata Smashlings toy range, comprising collectible figures, plush toys and playsets. The collectible plush has earned recognition as one of Walmart’s “Top Toys” for Holiday 2023. The brand’s achievements include significant collaborations, such as an immersive Chuck E. Cheese in-game and in-store experience, and the creation of the official mascot, Albärt, for Euro 2024 in collaboration with UEFA. Albärt will be integrated into the Piñata Smashlings Roblox game, alongside an exclusive Euro 2024 experience, launching in May.

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