The new logo has a fresh contemporary look and represents Golden Bear’s ambitions to be at the forefront of innovation in the toy industry.

Golden Bear has kicked off 2021 by unveiling new company branding, which includes changes to its famous bear logo and a transformed company website.

MD Barry Hughes commented: “The redesign of our logo and website brings our brand right up to date and aligns both our heritage and our contemporary outlook and vision”

Established over 40 years ago, the Golden Bear logo is recognised by parents and children alike and represents the heritage of the trusted brand. However, as the company continues its bold ambitions to be at the forefront of innovation in the toy industry, the logo too is moving ahead with a new, contemporary look.

In tandem with the new company branding, the website has also undergone a redesign. The design has been modernised and now sits on a platform which can be easily updated in-house in order to maintain fresh and engaging content. The new design showcases Golden Bear’s history and product portfolio to its global audience, whilst also outlining the company’s core values and sustainability credentials.

The new website also allows customers to sign up for Golden Bear’s new virtual Toy Fair. With the majority of companies having to move online in 2020, Golden Bear has developed the bespoke platform using ground-breaking technology to create a virtual environment where new ranges can be viewed online. Through a guided immersive tour with fully interactive features, products are brought to life with 360 viewing and detailed product information. Retailers can sign up here.

Barry Hughes, managing director at Golden Bear said: “We are exceptionally proud of our new virtual toy fair platform and I trust buyers, licensors and all our partners will enjoy being able to explore, interact and engage with our thrilling new products in this exciting online experience. The redesign of our logo and website brings our brand right up to date and aligns both our heritage and our contemporary outlook and vision. It is important that we continue to be seen as a trusted, responsible, committed toy supplier, with family values at our heart whilst also continuing to be at the forefront of innovation within the industry. The Golden Bear icon represents the best of those qualities whilst keeping us relevant and fresh. We are delighted with the outcome and we look forward to hearing what our customers think.”

For sales enquiries, please contact customerservices@goldenbeartoys.co.uk

To arrange a virtual toy fair appointment, please visit www.goldenbeartoys.com/virtualtoyfairsignup.