Toy World is sad to report that much-loved retailer Pam Dobson passed away last Friday, on the 29th September.

Ely’s Toys of Woodford Green was owned by Peter and Pam Dobson for many years. Peter passed away some years ago, and we are sad to announce the death of Pam on 29th September.

Elys Toys, which started life in 1920, closed in 2001, at the time citing growing competition from larger toy retailers and supermarkets. Peter and Pam were members of both Concorde Toys and Youngsters and were immensely popular throughout the toy trade. Many an agent used to remark what favourites they were on the territory.

Ely’s Toys was a traditional toy shop that was a popular part of the local community. Over the years Pam, Peter and their staff become friends with many of their customers, many of whom would visit the shop, not just to buy toys, but also just “for a chat and a laugh.” When the business closed, regular shoppers were dismayed and said they were very sad to see it go.

Pam and Peter met thanks to Pam’s brother, who was a good friend of Peter’s during his national service. The couple married in 1958, and shortly moved to London. Several years later, they took over Ely’s Toys, overseeing its expansion from a very small business to a much larger toy shop, a development which involved buying up the premises next door.

Toy World would like to add its condolences to Pam’s daughter Kim and her family at this very sad time.