One for Fun is hoping to replicate the success of its Scrunchems summer social media campaign, which is rapidly gaining momentum.
Influencers have been gifted One For Fun’s new Micro Fidgetz to review on their social media channels
Focusing on all things squishy, One For Fun‘s summer campaign launched with Scrunchems, now available in all permutations and sizes. The squidgy, squishy balls are filled with everything from neon beans and glitter to food items. Some are furry, others are scented and all of them are squishy and addictive. Of particular interest are the squishy neon scented bears in bright colours.
These sensory collections are proving especially popular with influencers who want stimulating fidgets for children with sensory needs. As part of its marketing efforts, One for Fun asked a selection of influencers to choose which products from the Scrunchems range they were interested in reviewing. Already, the campaign has reached over 500,00 followers, and with the second wave of the campaign just kicking off there will be many more opportunities for consumers to see Scrunchems in action.
This week also sees the roll out of the Micro Fidgetz influencer campaign. Tipped to be the must have fidget toy this year, Micro Fidgetz combines collectability, fidgety fun and real working toys. Micro toys are all the rage at the moment, but these Micro Fidgetz are mini replicas of the full sized toys – and they actually work. The surprise element is there too: one fidget is displayed in the transparent dome on the top of the tub, while four blind bags containing more Fidgetz are underneath.
David Mordecai, CEO of One for Fun, said: “The feedback we are getting from influencers and consumers alike is great. Micro Fidgetz is a unique range and watching the delight as the kids reveal the fidget surprises just shows how popular and collectible these ranges are. We are planning more influencer campaigns for the fourth quarter to boost sales of these well priced, high play value items before Christmas.”
Readers can see One for Fun’s latest campaign on their favourite social media platforms, including TikTok and Instagram.
@tiktoknikkimum What one is your favourite? Thank you so much @OneforFun for sending Darcy a bundle of your Scrunchems. She just loves them ❤️ AD #scrunchems #sensorytoysforkids #oneforfun #toyreview
