The Peter Rabbit World Trail event is free for families and will run at Chantry Place from Saturday 23rd March to Sunday 14th April 2024.

Chloe Chambers from Orchard Toys with Paul McCarthy, general manager at Chantry Place

Orchard Toys has partnered with Chantry Place Norwich to bring families a new trail inspired by The World of Peter Rabbit this spring.

This fun trail is part of the launch celebrations for Orchard Toys’ new The World of Peter Rabbit collection, six games and jigsaws developed under licence from Penguin Ventures on behalf of Frederick Warne & Co. (Beatrix Potter’s publisher and owner of The The World of Peter Rabbit). The games are a creative hybrid of Peter Rabbit and Orchard Toys, blending the fun, educational and engaging gameplay of Orchard Toys with Beatrix Potter’s iconic characters.

The Tale of Peter Rabbit has sold over 46m copies around the world since it was first published in 1902. The World of Peter Rabbit remains one of the most beloved children’s brands in the world.

The free Peter Rabbit Word Trail will be ideal for entertaining children around the Easter holidays. To get involved, families can pick up a trail booklet from Langleys or The Works at Chantry Place, before hopping off to collect letters and posting an entry in the post box at Langleys Toy Store. All correct entries will be in with the chance to win an Orchard Toys bundle of games and a £50 H&M voucher courtesy of Chantry Place. In addition, the first 3,000 children to complete the trail will receive a free Peter Rabbit Word Trail badge.

On every day of the trail, children (together with their families) can play the giant Orchard Toys Peter Rabbit floor garden maze.

Chloe Chambers, senior marketing executive at Orchard Toys, said: “This is a fantastic free event for local and visiting families and a really fun, interactive way to celebrate our brand-new Peter Rabbit collection with children and their parents. We’re excited to see the trail come to life at Chantry Place.”

Paul McCarthy, general manager at Chantry Place, added: “We have been wanting to collaborate with local games and jigsaw brand Orchard Toys for some time and being able to partner with the team on A Peter Rabbit Word Trail is a real privilege. We know our visitors will love this free event, finding the charming characters on the word poster trail that the incredible designers at Orchard Toys have put together for us.”

New for 2024, The World of Peter Rabbit collection from Orchard Toys will also be available to purchase at Langleys at Chantry Place while stocks last.

The Peter Rabbit World Trail will run from Saturday 23rd March to Sunday 14th April 2024, excluding Easter Sunday due to the centre being closed.